Digital Platform: Can Increase Brand Awareness?

Abstract

The development of technology is getting faster and there are many innovations that are presented to help human activities, one of them is social media. Social media is a place to exchange information and as a communication tool. The business world sees this as a great opportunity to sell their merchandise to be recognized by the public as a step to build brand awareness. The existence of strong brand awareness aims to provide a differentiator between other competitor brands. This research purposes to find out what things must be considered in increasing brand awareness through social media effectively. The research method used in this research is a qualitative method with a literature study approach. The data collected is secondary data obtained from previous studies that are relevant to this research. The results of this study indicate that social media has an important role in increasing brand awareness. However, it can work successfully if the brand already has a strong foundation first.