Innovating rural tourism targeting poverty alleviation through a multi-industries integration network: The Case of Zhuanshui Village, Anhui Province, China

Abstract

For an impoverished area to employ rural tourism (RT) as an avenue of poverty alleviation, there are two main challenges: building competitiveness with a very limited endowed resource base, and targeting the poor who generally lack financial capital or key capabilities as the main beneficiaries.With a case of Zhuanshui in China, an impoverished village without prominent tourism resource endowment, this paper has shown that the two challenges can be met through an innovation to construct a multi-industries integration network. This paper explores the development of the network, examines its characteristics, and analyzes its operation mechanisms. Results indicate that (1) the common objective of poverty alleviation and the same fundamental resource, combine RT and its extension industries tightly into an integration network; (2) sufficient evidence has been found for the embeddedness, endogeneity and empowerment of the network, but for empowerment, the poor's participation is just the first stage to make appropriate decisions about the development due to their inadequate capabilities; and (3) vision developing, demonstration driving and centralized decentralization governance are three vital operational mechanisms to encourage the participation and collaboration of stakeholders. We also discussed the possible challenges for sustainability, being replicability of established competitive advantages, temporality of the major leader, and potential environmental degradation.