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Customer Value and Intention to Buy Private Label Products

  • Maharani N
  • Helmi A
  • Mulyana A
  • et al.
Proceedings of the Social and Humanities Research Symposium (SORES 2020) (2021) 562
DOI: 10.2991/assehr.k.210617.021
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Abstract

A company's competitive advantage can be generated in two ways: by creating private label products and by creating superior customer value. Superior customer value can drive purchase intention and create customer satisfaction and loyalty. The purpose of this study is …

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APA

Maharani, N., Helmi, A., Mulyana, A., & Hasan, M. (2021). Customer Value and Intention to Buy Private Label Products. In Proceedings of the Social and Humanities Research Symposium (SORES 2020) (Vol. 562). Atlantis Press. https://doi.org/10.2991/assehr.k.210617.021

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