Analisis Literasi Kewirausahaan Pelaku UMKM Produk Lokal di Wilayah Kota Pacitan

Abstract

This research was conducted with the aim of knowing the entrepreneurial literacy of local product SMEs in Pacitan City. This research is a quantitative descriptive research. The research sample consisted of 46 respondents who were obtained through a purposive sampling technique with the consideration that the respondents had a local product business typical of Pacitan Regency and already had a business license number. The results showed that the entrepreneurial literacy of local product SMEs in Pacitan City was in the good category. This is indicated by the acquisition of an average score on each indicator of entrepreneurial literacy, namely 72 on the basic knowledge aspect of entrepreneurship, 65 on the aspect of knowledge of business ideas and opportunities, and 71 on the aspect of knowledge about business aspects.