Agricultural Communications: Changes and Challenges

Abstract

"Agricultural Communications: Changes and Challenges addresses the milestones of agricultural communications and agricultural journalism as well as the critical issues that will shape its future. The authors examine key facets of the profession: ethics, audiences, media influence, research, and the impact of electronic communication." "Professional perspectives of prominent agricultural journalists and Nexus Points throughout the book encourage additional discussion and debate among students, academicians and practioners."--Jacket.