Conflicts between franchisors and franchisees in Salvador, Bahia, Brazil

Abstract

This study aimed to evaluate potential conflicts between Franchisors and Franchisees in the food, clothing, personal accessories and shoe sectors in Salvador, Brazil. A qualitative multi-case research methodology was utilized, with semi-structured interviews, document analysis and participant observation. Points of conflict between Franchisors and Franchisees were identified: candidate profile (lack of specific criteria), financial resources (no annual financial planning with the Franchisor), store (no orientation on locale choice) and communication (lack of and challenges with). This paper evaluates the practices adopted and proposes measures to minimize the impact of conflict on the franchising system.