Customer Satisfaction Index (CSI) To Quality Product of Maiwa Breeding Centre In Makassar City

Abstract

This study aims to analyze the impact of the Customer Satisfaction Index (CSI) on product quality at Maiwa Breeding Centre (MBC). Data was collected from 118 respondents in Makassar City. The research found that product quality aspects such as attractive appearance, specifications, and product longevity are considered excessive by consumers. This suggests that companies should focus on improving these aspects and reviewing excessive ones to increase customer satisfaction and loyalty. The findings can guide MBC in setting higher product quality standards, promoting new innovations, and building strategic partnerships. High customer satisfaction can increase competitiveness and foster brand loyalty, leading to increased demand for high-quality livestock products. This, in turn, encourages manufacturers to innovate and improve their products, ultimately fostering a sustainable livestock industry. Further research is needed to identify additional factors influencing customer satisfaction and the quality of livestock products, as well as to enhance consumer knowledge about selecting quality products.