Re-consideration of the Concept of Exchange as Theoretical Basis of Strategic Social Marketing

Yasuhiro Haga

Journal Article

Re-consideration of the Concept of Exchange as Theoretical Basis of Strategic Social Marketing

Haga Y

Journal of Marketing & Distribution (2014) 16(3) 3-24

DOI: 10.5844/jsmd.16.3_3

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APA

Haga, Y. (2014). Re-consideration of the Concept of Exchange as Theoretical Basis of Strategic Social Marketing. Journal of Marketing & Distribution, 16(3), 3–24. https://doi.org/10.5844/jsmd.16.3_3

Re-consideration of the Concept of Exchange as Theoretical Basis of Strategic Social Marketing

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