KEYS TO STREAMING SUCCESS A Theoretical and Practical Approach to Measuring the Impact of On-Demand Content on SVOD Platforms

Abstract

This article explores the concept of success in relation to content released on SVOD (Subscription Video on Demand) platforms through a qualitative methodological approach. By merging academic theory with prevailing industry practice, it identifies various indicators of success, both quantitative and qualitative. The article also examines the advantages and disadvantages of the data underpinning the dominant methodological approaches in the sector: census data and sample data. The research leads to the conclusion that a multidimensional concept of success, integrating elements of consumption, economics, temporality and market dynamics, is a more appropriate formula for capturing the realities of consumption in SVOD.