Traveling Motive and Its Application in Tourism Market Segmentation: Evidences from Isfahan

  • Ranjbarian B
  • Ghafari M
  • Oshrie O
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Abstract

The present study tried to identify and analyze the travel motives of the domestic tourists who had visited Isfahan. The statistical population of the study consists of the domestic tourists …

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Ranjbarian, B., Ghafari, M., & Oshrie, O. (2017). Traveling Motive and Its Application in Tourism Market Segmentation: Evidences from Isfahan. Journal of Tourism and Hospitality Management. https://doi.org/10.15640/jthm.v5n1a8

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