A Descriptive-Predictive–Prescriptive Framework for the Social-Media–Cryptocurrencies Relationship

Abstract

The research presented in this paper is the first to introduce a thorough Descriptive-Predictive–Prescriptive (DPP) Framework for comprehending the interaction between social media and cryptocurrencies. Recognizing the underexplored domain of the social-media–cryptocurrency interaction, we delve into its many aspects, better understanding present dynamics, forecasting potential future trajectories, and prescribing best solutions for stakeholders. We evaluate social media speech and behavior connected to cryptocurrencies using big data analytics, translating raw data into meaningful insights using Natural Language Processing (NLP) techniques like sentiment analysis. When applied to an experimental dataset, the DPP nets superior results compared to the baseline approach, displaying an improvement of 3.44% of the Root Mean Square Error (RMSE) metric and 4.59% of the Mean Absolute Error (MAE) metric. The unique DPP framework enables a more in-depth assessment of social media’s influence on cryptocurrency trends, and lays the path for strategic decision-making in this nascent but rapidly developing field of study.