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Sino-Anglo Code-mixing and Persuasiveness of Chinese Newspaper Advertising: A Sociolinguistic Perspective

  • Chen L
International Journal of English Linguistics (2015) 5(5)
DOI: 10.5539/ijel.v5n5p47
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Abstract

… the goal of persuasion by … advertisement may present consumers with a new language schema that is different from the previously activated language schema by the original language. …

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APA

Chen, L. (2015). Sino-Anglo Code-mixing and Persuasiveness of Chinese Newspaper Advertising: A Sociolinguistic Perspective. International Journal of English Linguistics, 5(5). https://doi.org/10.5539/ijel.v5n5p47

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