‘Cow cuddling’: psychotherapy to reduce stress and anxiety

Abstract

Therapy animals are not a new concept, but in a world where mental health is being tested by an ongoing pandemic, people are seeking calm and searching for comfort. The prevalence of mental illness is a major concern. It is estimated that globally one in four people will experience a mental illness at some point in their life. A new therapeutic trend ‘Cow cuddling’ is gaining global popularity now days and has become the latest wellness craze to help reduce stress and increase positivity. Studies show a good hug can have significant health benefits. Stimulating touch receptors under the skin can low our anxiety hormones and restore our anxiety levels.