The elderly and their attitudes toward the internet: The impact on internet use, purchase, and comparison shopping

Abstract

Those senior citizens who have a more positive attitude about the Internet are more likely to use the internet, to buy online, and to use the Internet for comparison shopping than those seniors with a less positive attitude toward the Internet. Moreover, those seniors who are confident in their ability to use the Internet, who are comfortable using the Internet, and who are experienced in using computers would be more likely to use the Internet for comparison shopping; but there is no link between seniors' satisfaction with their computer skills and use of the Internet for comparison shopping. © 2006 M.E. Sharpe, Inc. All rights reserved.