Impact of Green Human Resource Management (GHRM) on Employee Eco-Friendly Behavior and Environmental Performance of Hospitality Industry with Mediating Role of Environmental Consciousness

Abstract

This study intends to investigate the effect of Green Human Resource Management (GHRM) on Employee Eco-Friendly Behavior (EEB) and Environmental Performance (EP) with the mediating role of Environmental Consciousness (EC) in the hospitality industry of Pakistan. The methodology employed a positivist philosophy for this study. Workers in the hospitality industry are the target population. A structured questionnaire (research instrument) consisting of 21 questions was disseminated among the 200 sample respondents, consisting of a 5-point Likert Scale ranging from 1.0 (strongly disagree) to 5.0 (strongly agree), to gather the required data where 156 responses were received from the respondents. The study's findings revealed that the relationship of GHRM with GB was identified as insignificant, while the ties with EP have been found significant. Moreover, the mediating effect of EC on the relationships of GHRM with GB and EP has also been encountered as substantial. The outcomes of this study highlight the implication of the GHRM, EEB, and EP with the mediating effect of EC in the hospitality industry of Pakistan.