Designing Personas for E-Resources Users in the University Libraries

Abstract

Persona is a method to create a user profile by describing a fictitious user through user experience. This persona study needs to be carried out for the benefit of system design according to the users’ wishes because, so far, electronic resources (e-resources) are not widely used due to cognitive and affective factors such as limited subscription resources, limited user manuals, limited navigation features, and frequent errors when using electronic resources. This leaves the user feeling confused and stressed. The aim of this study is to obtain profiles of e-resource users in college libraries. The method used is an empathy map created with data from 32 users who answered questionnaires and participated in interviews. This study found four e-resource user personas in university libraries: lecturers, students, research assistants, and librarians. Users want a guide for using electronic resources that allows for chat and sharing, and which is fun and can be accessed from any device anytime and anywhere. The benefits of this study will be useful for designing e-resource systems according to users’ wishes.