Cinch, filter, erase: Virtual bodies and the editable self

Abstract

Selfie-editing technologies (including in-phone editing tools, filters, and apps like Facetune) provide the ability digitally edit and “enhance” facial and body features in photos. This article extends a theorization of “the virtual” developing from earlier approaches in feminist sociology and digital media studies, to consider the implications of selfie-editing capacities for how young people navigate selfhood in contemporary visual cultures. We draw on qualitative data, including in-depth semi-structured interviews and participatory selfie-editing group workshops which used an innovative “smartphone live capture” method, where participants screen recorded on their smartphones and narrated how they edit selfies in real time to understand how bodies materialize through the everyday technologies of visual culture. We theorize that editing apps facilitate a “virtual gaze” that can create new ways of sensing embodiment, producing both intensified self-scrutiny and a seemingly increasingly plastic virtual and physical body, available for remaking according to intensifying demands for visual perfection.