The transition from self-entrepreneur to the existential start-up in the framework of the transformations of neoliberal rationality

Abstract

In this paper we consider the political and economic discourses hyping the «start-up phenomenon» as the symptom of a deep change in neoliberal governmentality and a new episode in the long history of the practices of workforce government and mobilisation. After pointing out the recent transformations of neoliberal rationality of government, we concentrate on the forms of subjectification implied by what could be defined as the start-up subject: the typically neoliberal entrepreneur of the self is thus transforming into a sort of investor of the self permanently managing his personal assets and incessantly searching for self-evaluation and self-valorisation.