"SWOT Analysis (or SWOT Matrix) Tool as a Strategic Planning and Management Technique in the Health Care Industry and Its Advantages"

Abstract

Citation: Ahsan Siddiqui. SWOT Analysis (or SWOT Matrix) Tool as a Strategic Planning and Management Technique in the Health Care Industry and Its Advantages. Biomed J Sci & Tech Res 40(2)-2021. BJSTR. MS.ID.006419. Background and Objective: The main theme of this article is to discuss the use of SWOT analysis (or SWOT matrix) tool as a strategic planning and management technique in the health care industry and its advantages. Methods: The Author of this article has chosen literature review methodology of random research articles and literature on the websites regarding SWOT Analysis tool or SWOT Matrix. 15 websites and articles were reviewed for writing article "SWOT analysis (or SWOT matrix) tool as a strategic planning and management technique in the health care industry and its advantages". The literature review has discussed the strengths, weaknesses, opportunities, and threats in details regarding healthcare industry. The SWOT analysis for the health care industry is written in the four tables and then interpreted in the SPSS Diagrammatic presentation. Results: There are four tables, and four SPSS diagrams represents the SWOT Matrix tool in the healthcare industry. Four tables explain the 6 common Strengths, Weaknesses, Opportunities and Threats for the healthcare industry mentioned in 15 Articles. Four SPSS diagrams show the frequency of SWOT matrix tool of 6 common Strengths, Weaknesses, Opportunities and Threats for the healthcare industry mentioned in 15 Articles. Conclusion: To sum up, SWOT analysis or SWOT matrix tool is very useful quality management tool for the industry. Strength, weaknesses, opportunities, and threats helps to identify all the characteristics in the organization to start the process of improvement. SWOT analysis tool is infact tool for various industries engineering, defense, aviation, motor, real state, tourism, etc. SWOT tool helps administration to simplify the challenges an organization is facing and would face in the future to write and implement the corrective actions for improvement. SWOT analysis also helps to identify the 7 Muda wastes of the organization to reduce the wastes to make the organization reliable productive and profitable.