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Right on target

Industry Week (1996) 245(16) 45
DOI: 10.12968/pnur.2010.21.5.47914
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Abstract

Why treat all customers alike? Database marketing allows companies to tailor specific programs for individual customers, but it takes more than just having a list.

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APA

Caudron, S. (1996). Right on target. Industry Week, 245(16), 45. https://doi.org/10.12968/pnur.2010.21.5.47914

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