Analysing the public administration and decision-makers perceptions regarding the potential of rural tourism development in the azores region

Abstract

Considering that tourism is one of the drivers of the development of peripheral territories, it seems essential to understand the main regional actors' opinions and perceptions to design more coherent and successful sustainable development regional plans. In this regard, the present study intends to assess the Public Administration and Decision-Makers perceptions Regarding the Potential of Rural Tourism Development in the Azores. Contextually, through an exploratory methodology, it was possible to assess the Azores Public Administration and Decision-Makers perceptions. Therefore, it was possible to understand that the majority believe that rural tourism has increased in the Azores Region's last decade (90.2%). Regional development has been positive and has positively impacted the local population (97.6%). Besides, the decision-makers and public administration assign greater importance to the "Protection and conservation of Nature" and "Greater commitment and political transparency" as the most critical factors for the success of rural tourism in the Region. The study also identifies the main benefits of this type of tourism for local communities: job creation, Strengthening the local economy, countering local desertification, and developing trade, services, and activities. Therefore, the design of future regional plans that aim at sustainable development must definitely consider the factors identified concerning rural tourism.