The Effect of Organizational Culture on Financial Performance: Based on Cameron and Quinn Model (CVF)

Abstract

The research objective is to investigate the impact of organizational culture (OC) based on the Cameron and Quinn model (The Competing Value Framework) on financial performance (FP) in Egyptian hotels. The research used five dimensions (occupancy percentage, average room rate, RevPAR, average market share, and average revenue) to measure FP in hotels. Quantitative methods were used to achieve the research objective through the questionnaire. A total of 416 questionnaires were provided to general, executive, HR, and quality managers working in four five-star hotels in Sharm El Sheikh city 104 hotel in Egypt. The research used three main data analysis techniques: descriptive analysis, correlation, and multi-regression by SPSS V25. Empirical findings showed that OC positively affected the FP of hotels. The research recommends that hotels in Egypt to attention to the consolidation of OC types because of their positive impact on enhancing the FP of hotels. Hotels should also promote organizational values such as fairness, equality, teamwork, and employee cooperation and, in addition, enhance the interest in organizational beliefs such as the human element and job satisfaction to increase rewards and incentives.