The Bali Ecotourism Destination Management to Create Local Small Business

Abstract

In the case of Indonesia, most of the tourist attractions offered and advertised are national parks or protected forests. They are under protection to be preserved, on the other hand, they are advertised to attract many tourists. In many cases, there is a gap between idealism and reality. It is believed that good ecotourism management can mediate between these two interests. This study aims to determine the Ecotourism Destination Management to Create Local Small Business at related to the five ecotourism destinations, namely West Bali National Park, Lake Buyan Area, Batur Geopark Museum, Bali Mangrove Denpasar, and Lembongan Mangrove Klungkung. This study consists of a survey, direct observation, interviews, and a literature review with documentation analysis. Data were collected through surveys and observations at ecotourism destinations in Bali. Motivation to participate in ecotourism management can be increased by providing management opportunities that can increase community income through the establishment of small businesses related to ecotourism potential. In this context, the government can issue limited management permits to communities with clear rules so that the forest managed as an ecotourism program remains sustainable. The communities' motivation for ecotourism will increase if they have the opportunity to participate in ecotourism management, and for this, they need to improve their ecotourism management skills. If they are motivated, have the opportunity to participate, and can participate, then they will be able to create small business opportunities related to ecotourism programs.