Smile dynamics: A comparative study of Fijians and NZ Europeans

Abstract

Background: The Fijian ‘Bula Smile’ is often described as the world's friendliest; however, its description remains anecdotal. Objective: This study aimed to describe and compare the dynamics of Fijians' smiles with those of New Zealand Europeans. Methods: An observational study was conducted on two ethnic groups, Fijians (FJ; N = 23) and New Zealand Europeans (NZ; N = 23), age- and gender-matched. All participants were asked to watch amusing videos, and their reactions were video recorded. The videos were analysed by software to assess the frequency, duration, intensity and genuineness of smiling episodes. Based on the Facial Action Coding System, Action Unit 6 (AU6—cheek raiser), Action Unit 12 (AU12—lip corner puller) and Action Unit 25 (AU25—lips apart) were assessed. Data were analysed by generalised linear models after adjusting for personality traits. Results: Fijians smiled longer than New Zealand Europeans (+19.9%; p =.027). Mean intensity of AU6 (+1.0; 95%CIs = 0.6–1.5; p