Rethinking vegetarianism: Differences between vegetarians and non-vegetarians in the endorsement of basic human values

Abstract

Differences between the basic human values of vegetarians and non-vegetarians were examined in three studies of samples of adults drawn from general populations, one in the US and two in Poland. Vegetarians were oversampled in the US study (514 vegetarians, 540 non-vegetarians) and in one study in Poland (301 vegetarians, 335 non-vegetarians). In the other Polish study, there 68 vegetarians and 1943 non-vegetarians. Values were measured using Schwartz’s Portrait Value Questionnaire. Across all three studies, Benevolence, Security, and Conformity values were significantly less important for vegetarians than they were for non-vegetarians, although the difference for Conformity was marginally significant (p