Business green shift based on innovation concepts

Abstract

This study is a rapid communication in hypothesis model development format; to discuss a conceptual model, based on qualitative research methods. In this study elements of business green shift are modeled and highlighted. The structure of the model incorporates green managerial innovation, green process innovation and green product innovation. The developed model probes the interaction among the three elements. Lastly, suggestions for further research are listed to guide scholars to further develop the conceptual model. © Maxwell Scientific Organization, 2013.