Empirical Examination of Stakeholders Engagement as A Predictor of Corporate Reputation

Abstract

This study examined the impact of stakeholders' involvement on the corporate reputation of telecom service providers in Lagos, Nigeria. The four main telecom service providers in Nigeria—MTN, Globacom, Airtel, and 9Mobile—make up the study's population. 1200 users of telecom services and goods were chosen at random using practical sampling methods comprised the sample size. The instrument for the survey was a well-structured questionnaire designed to gather pertinent data. A total of 1003 questionnaires were recovered from the 1200 that were dispersed. The structural equation model (SEM) and the statistical package for social sciences (SPSS) were used to analyze data. Findings from the study revealed that stakeholders’ involvement has a significant effect on corporate reputation at (R=.447, R2=.199 at p=0.000). The statistical results show that there is a strong relationship between stakeholders’ engagement and corporate reputation and that stakeholders’ engagement accounts for 19.9% of variations in corporate reputation. The results demonstrated that corporate reputation is significantly impacted by stakeholders' engagement. According to the report, telecommunication companies should cultivate positive connections and trust with their stakeholders because these factors are essential to the organization's aims and objectives being successfully attained.