The Measurement of Hisbah Principles in the Islamic Marketing Context

Abstract

Although the role of Hisbahprinciples in enforcing Islamic ethics in the world businesses has received enormous attention from the experts of Islamic marketing, the construct of Hisbah principles is yet to be much explored. As a result, many researchers find it difficult when the need to measure the activities of Hisbah in the academic research arises. Thus, the purpose of this study is to present the quantitative Hisbah principles measurement from the Islamic perspective. The data used in the development of this construct was drawn from 488 respondents comprising 155 traders, 243 customers, 58 Islamic scholars and 32 members of Hisbah association in Sokoto, Nigeria. Exploratory factor analysis and confirmatory factor analysis(using SPSS version 18.0)were conducted. Results indicate that the components measurement of Hisbah principles has two dimensions.‘Hisbah in the market’and ‘Hisbah in Ibadat.’