The Use of Unified Theory of Acceptance and Use of Technology to Analyze Students’ Behavioral Interests in Utilizing Gemini AI

Abstract

The field of education in Indonesia is currently undergoing a significant transformation due to the rapid advancement of technology. One notable product of this technological progress is the integration of artificial intelligence, particularly in the form of chatbots like Google Gemini, which offers instant responses, professional advice, and free access. This study aims to identify the various aspects that influence behavioral interest in using Gemini AI through the application of the Unified Theory of Acceptance and Use of Technology (UTAUT) model. The study employed purposive sampling to select 240 student users of Gemini AI from the Economics Education program at Universities in East Java, Indonesia. SmartPLS version 4 was used as the statistical analysis technique to analyze the data collected. The results of this study showed that Performance Expectancy, Effort Expectancy, Social Influence, and Facilitating Conditions do not significantly affect Behavioral Intention or Use Behavior in adopting Gemini AI, while Behavioral Intention has a significant positive effect on Use Behavior. Additionally, Gender moderates the effect of Social Influence on Behavioral Intention, and Experience moderates the effect of Facilitating Conditions on Use Behavior.