Gastronomy on TripAdvisor: What Tourists Comment about Restaurants in Bonito-MS-Brazil?

Abstract

The electronic reviews, elaborated and published by consumers, gained importance with the emergence of new online tools, in a dynamic in which the tourism sector, in general, and gastronomic tourism sector - in particular - are at the center of this phenomenon. This article aims to analyze the details about the main attributes valued by tourists who commented, on TripAdvisor webpage, about restaurants visited in the city of Bonito, in Mato Grosso do Sul State, Brazil. We used secondary data from 426 comments and 17,248 words extracted from the TripAdvisor webpage, in the period from January to December, 2017. For the analysis and systematization of the data, Iramuteq software was used, in addition to the principles of netnography. In summary, we concluded that the attributes ‘food’, ‘service’ and ‘environment’ showed a greater frequency in the general comments of the tourists. These results have implications for the restaurant sector, as they highlight the most important determinants of overall tourist satisfaction.