Impact of Efficient Logistics and E-WOM regarding Online Purchase Intentions of University Students in Karachi

Abstract

The study aimed to determine relationship among trustworthiness, reverse logistics, relevance, quality, timeliness and customers purchase intention. The online outline had been scattered to 15 universities in Pakistan with electronic long range informal communication framework and email. The study samples were Pakistanis who were general online purchasers. The selected respondents were online buyers who usually did shopping online in Pakistan. The respondents were from different universities from Karachi which included students from various faculties. Information was used factual procedures of variable investigation, relapse and connection. The factual system was used SPSS programme. The descriptive analysis was used to analyse statistical research. Meanwhile, total of 200 different questionnaires were presented to target population. The result showed reverse logistics, trustworthiness and timeliness had significant influenced on buyer purchase intension. Besides, quality and relevance had no significant with buyers purchase intention. The substantial investment is needed by policy makers to ensure that reverse logistics is developed in an effective manner.