FCJ-194 From #RaceFail to #Ferguson: The Digital Intimacies of Race-Activist Hashtag Publics

Abstract

This paper explores the rough, emergent and partial public culture of race-activist hashtags through the discourses of #RaceFail, a critical race quarrel that started in the sci-fi and fantasy blogosphere, and expanded from there into a broader, sustained discussion over social media; and #Ferguson, a recent race-activist hashtag raising issues around censorship, filtering and ‘gated discourse’. It ends with a discussion of how the frictions between the neoliberal desire to reduce hashtag publics to product publicity, and the activist desire to use hashtags to further public sphere awareness of political issues, is exemplified in the controversy over Facebook’s ‘algorithmic filtering’ of #Ferguson, and how, nevertheless, critical race hashtags are tapping into a developing tradition of vocal social media–supported dissent.