THE INFLUENCE OF STRATEGIC PLANNING ON PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES (SMEs) IN KENYA

  • Njoroge L
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Abstract

… The non-probability sampling method was used for this … performance of SMEs, thus did not intend to generalise the findings. Only managers, owners and business strategists of SMEs …

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Njoroge, L. W. (2015). THE INFLUENCE OF STRATEGIC PLANNING ON PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES (SMEs) IN KENYA. Strategic Journal of Business & Change Management, 2(1). https://doi.org/10.61426/sjbcm.v2i1.97

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