Revitalizing Kosovo's Manufacturing Organizations: Long-Term Strategic Planning with QSPM

Abstract

The field of strategic planning and decision-making is crucial for the success and sustainability of manufacturing organizations. This paper presents a combined methodological approach, using quantitative data analysis to support long-term planning through the Quantitative Strategic Planning Matrix (QSPM). The QSPM enables the identification of problems and supports effective decision-making by evaluating the ranking of alternatives and assessing the organization's internal and external factors. This study provides insights into the clearness of strategic planning and decision-making, as well as sustainable evaluation of alternatives for manufacturing organizations in Kosovo. The research identifies backward, forward, and horizontal integration as key strategic alternatives for achieving organizational longevity. By utilizing the QSPM, this study offers valuable guidance for decision-makers and strategic planning professionals in the manufacturing industry.