MODEL OPTIMALISASI DAYA SAING DAN SINERGIVITAS KINERJA UMKM DI JEPARA

Abstract

By tackling the issue of SMEs remains piecemeal and not comprehensive, comprehensive and simultaneous. Due to lacking of coordination between agencies related to SME development led to many SMEs entangled bad credit and even go out of business. In the meantime, the existence of SMEs is very important to support the national economy and create jobs and prosperity. This study is based on the problems faced by SMEs over the years, both the problems associated with the condition of internal and external conditions, among others, field operations, processing, marketing, capital, human resources, technology, business climate or competition. This research can generally be concluded that based on the results obtained endorsement of hypothesis testing positive and significant that reinforce the concept that SME performance improvement can be achieved through internal factors, external factors, barriers to innovation and partnership capabilities. Although the magnitude of the effect is not the same but overall indicate a significant influence.