Exploring Willingness to Pay across Different Passenger Traits

Abstract

In recent years, the transportation landscape has seen a notable shift towards shared mobility, driven by its advantages over traditional systems fraught with inefficiencies. This shift has ushered in demand-responsive transport (DRT) systems, enabled by mobile technology. DRT offers a promising solution for the sustainability of public transport, also for rural Slovakia; however, higher individual journey costs and the necessity for online booking create adoption barriers for this new form. This paper conducts a thorough willingness-to-pay analysis in seven rural Slovak settlements, with the goal of understanding variations and comparing the findings with the existing research. Location, household size, age, car and train usage, and previous experiences with bus transport significantly impact the willingness to pay. Consequently, tailored DRT strategies are necessary for different target groups. To maximize the efficiency of this service, integrating DRT into the regional or national public transportation network is recommended. Insights from this study hold significant implications for policymakers tasked with transforming regional transportation, particularly by integrating DRT into fixed-route bus systems.