A Study on the Assessment of an E-Commerce Platform for Artisans and Small Businesses

Abstract

For small businesses and craftsmen, the move to digital commerce has brought both opportunities and problems, especially when it comes to expanding their market reach and upholding sustainable business practices. The creation of a sustainable e-commerce platform to help small businesses and artisans market their eco-friendly, repurposed, and handmade goods is the focus of this study. This study determines user demands, refines possible solutions, and assesses the viability of an online marketplace catered to these companies’ needs and limitations using the Design Thinking Methodology. The study covers important aspects such community-building elements, sustainability integration, e-commerce trust models, and user experience. In order to identify best practices, it also takes into account case studies on artisan marketplaces and insights from current e-commerce frameworks. The results of this study will further knowledge of how digital platforms may support sustainable consumption and give small-scale producers access to a better organized and easily navigable online marketplace.