PENGARUH KOMPETENSI KEWIRAUSAHAAN TERHADAP KINERJA USAHA KEDAI KOPI SKALA MIKRO DAN KECIL DI KOTA MEDAN

Abstract

This research aims to analyze the influence of entrepreneurial competency towards the business performance of micro and small scale coffee shop in Medan City. Entrepreneurial competency reflected by managerial skill, conceptual skill, social skill, decision making skill and time managerial skill. Business performance reflected by income, profit and sales volume. This research used 60 data samples of coffee shop consist of 30 unit micro scale and 30 unit small scale that were collected through snowball sampling in Medan City from February 2020 until March 2020. The data were analyzed by SEM-PLS analysis with SMART PLS 3 software. The result showed that the business performance was influenced by entrepreneurial competency both in micro and small scale model.