Data management in audiovisual business: Netflix as a case study

Abstract

Big data has become an enormous asset for on-demand content distribution services, helping information supply and decision-making, regarding both the content of the database and suscribers to the database. In this article we describe and define big data and data management in a media company devoted to on-demand audiovisual content distribution: Netflix. This article suggests that big data is a prime strategy in media business and outlines the upcoming challenges that follow its global expansion.