Determinants of the Intention to Adopt Digital Nomadism and Its Implications for Social and Territorial Sustainability

Abstract

In a context of expanding remote work and increased mobility, digital nomadism has emerged as a growing phenomenon with implications for social and territorial sustainability. This study examines the factors influencing the intention to adopt a digital nomad lifestyle, using an extended Theory of Planned Behavior framework that incorporates life satisfaction and expectations regarding public policies. A quantitative, cross-sectional survey was conducted with 311 respondents characterized by high digital exposure. Structural equation modeling reveals that attitude toward digital nomadism is the strongest predictor of intention, followed by policy expectations, which exert both direct and mediating effects. Perceived behavioral control influences national intention only, while life satisfaction shows a negative relationship with domestic adoption. In contrast, international intention is associated with more aspirational motivations and lower influence of dissatisfaction. Subjective norms exhibit a negative effect on international intention, suggesting social-pressure “push” dynamics. The findings contribute to sustainability research by highlighting how institutional conditions, remote-work cultures, and emerging mobility patterns shape relocation decisions. The study offers insights for organizations seeking to attract remote talent and for territories aiming to position themselves as sustainable digital nomad destinations, informing policy design and place-based development strategies.