THE COMMUNITY DEVELOPMENT STRATEGY OF TOBACCO FARMERS IN LENGKONG DISTRICT OF NGANJUK REGENCY, INDONESIA

Abstract

The purpose of this study is to find a community development strategy of Tobacco Farmers in Lengkong District in Nganjuk Regency. There are two types of research used in this study; case study and explanatory research. The research was conducted by survey method. The results showed the community development strategy of Tobacco Farmers in Lengkong Subdistrict in Nganjuk District, based on Analytical Hierarchical Process (AHP) results that the overall priority of the overall strategy obtained was First, Optimizing business efficiency value of 0.389; second, Access to capital 0.23, third, Optimizing Group Function; 0.19; fourth, Applying Appropriate Technology; 0,139; fifth, increasing bargaining position; 0.052.