The contributing factors towards e-logistic customer satisfaction: A mediating role of information technology

Abstract

In this era of industrialization, there is an increase rate of e-logistic services, which has raised the necessity to pay more attention on e-logistic customer satisfaction. E-logistic services spread so rapidly worldwide which overlook the significant segment of customer satisfaction. Therefore, the prime objective of the current research study is to develop a comprehensive framework for e-logistics customer satisfaction. Various studies highlighted the area of e-logistic customer satisfaction, however, in a rare case, literature formally documented the problem of e-logistic customer satisfaction. Hence, less attention has been paid to the aspect of customer satisfaction in e-logistic. To address this gap, four hypotheses are proposed concerning the relationship of low distribution charges (LDC), low transit time (LTT), effective payment method (EPM), information technology (IT) and e-logistic customer satisfaction. An e-mail survey was preferred, and questionnaires were distributed by using simple random sampling technique. The three hundred (300) questionnaires were distributed among the e-logistic users. The results of the current study found that low distribution charges, low transit time, effective payment method and information technology had a positive significant relationship with e-logistic customer satisfaction. Furthermore, information technology found main contributory element between effective payment method and e-logistic customer satisfaction. This study is contributing to the body of knowledge by developing a comprehensive framework to solve various e-logistic problems. Hence, the current study is helpful for e-logistic companies to mitigate e-logistic customer satisfaction problems.