Skip to content

The social media response from athletes and sport organizations to COVID-19: An altruistic tone

2Citations
Citations of this article
33Readers
Mendeley users who have this article in their library.

Abstract

The global coronavirus (COVID-19) pandemic has resulted in restrictions on gatherings of large crowds, the suspension of live sport events across the globe, and the relegation of topical televised sport to broadcasts of past events and competitions. Consequently, there has been a shift in focus from the entertainment aspect of sport to the health and well-being aspects of sport. As athletes, teams, and sport organizations have become subject to government legislation concerning physical distancing, self-isolation, and lockdowns, the resultant spare time has presented the opportunity for individual athletes and sport organizations to pursue an approach to social media that includes viral challenges, fundraising, and socializing online. This paper provides a commentary on select high-profile athletes' and sport organizations' social media behavior during the COVID-19 pandemic, which has adopted an altruistic tone.

Cite

CITATION STYLE

APA

Sharpe, S., Mountifield, C., & Filo, K. (2020). The social media response from athletes and sport organizations to COVID-19: An altruistic tone. International Journal of Sport Communication, 13(3), 474–483. https://doi.org/10.1123/ijsc.2020-0220

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free