Website Quality and Performance Indicators Including Ratio Numbers – A Study of German and Danish SME Companies

Abstract

From an investment into a good company website usually economic advantages are expected. However, there only exist a few studies about the correlations between economic indicators and the quality of company websites. To investigate these correlations is one of the objectives of an international long-term study of 1,000 small and medium-sized European production companies in Germany and Denmark. This article gives an overview of the research project with an emphasis on the statistical investigations, the obtained results, and possible interpretations. It is demonstrated how in correlation analyses one can obtain insights also from ratio numbers such as the financial gearing.