YOUTUBEASASOURCE OFINFORMATIONABOUT UNPROVENDRUGSFOR COVID-19: the role of the mainstream media and recommendation algorithms in promoting misinformation

Abstract

In this study, we address how YouTube videos promote misinformation about hydroxychloroquine in Brazil. We follow two research questions. RQ1: How is pro-hydroxychloroquine content propagated on YouTube? RQ2: How does YouTube’s recommendation system suggest videos about hydroxychloroquine on the platform? We use mixed methods (content analysis and social network analysis) to analyze 751 YouTube videos. We found that most pro-HCQ videos in our dataset are posted by mainstream media channels (RQ1) and that YouTube was more likely to recommend pro-HCQ videos than anti-HCQ videos (RQ2). Consequently, the Brazilian mainstream media and YouTube’s algorithms fueled the spread of pro-HCQ content.