Journal ArticleOPEN ACCESS

Heritage Tourism at the Historical Town of Malacca: Examining Opportunities, Evaluating Challenges

  • Ismail N
  • Salleh N
  • Omain S
  • et al.
International Journal of Academic Research in Business and Social Sciences (2018) 8(1)
DOI: 10.6007/ijarbss/v8-i1/3958
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Abstract

… certain challenges particularly in implementing the effective marketing strategy to preserve heritage tourism … the marketing strategy used to promote the museum and how does it being preserved … Heritage tourism in the USA: grassroots efforts to combine preservation and tourism …

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APA

Ismail, N. S., Salleh, N. Z. M., Omain, S. Z., Idris, N., Samori, Z., & Anas, N. (2018). Heritage Tourism at the Historical Town of Malacca: Examining Opportunities, Evaluating Challenges. International Journal of Academic Research in Business and Social Sciences, 8(1). https://doi.org/10.6007/ijarbss/v8-i1/3958

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