INTEGRATING CULTURAL DIVERSITY IN ORGANIZATIONS: RECRUITMENT AND SELECTION

Abstract

Given the still current scenario of disparity of opportunities regarding groups considered as minorities in several areas, such as education, income and work, cultural diversity in organizations remains relevant and fundamental in order to contribute to improve social conditions. To clarify the theoretical bias and encourage approaches on the topic, that is slowly gaining space, the basic concepts are first considered before going into the central focus of this work regarding potential organizational trends in the management of cultural diversity in Brazil and linked mainly to the processes of attraction and selection of talents. For this purpose, data from a recent survey of 109 Organizations in Brazil, allows to see how the concept management applied in an integral and uniform way in the organizational culture - and permeating all its processes – reflexes positively into business performance in addition to representing the practice of a social responsibility activity that is inherent to the subject. Moreover, results indicate the advantages in recruiting better talents, greater customer orientation, greater employee satisfaction and better decision making. This demonstrates that the gains reach, directly or indirectly, the organizational performance as a whole, and better, guided by principles that permeate an ethics of social responsibility that should be part of the organizational actions.