Abstract
… commonly take advantage of sense-based marketing. By … is suitable for the regulation of sensory marketing. Namely, it will … , marketers are trying to attract customers with multisensory …
Cite
CITATION STYLE
APA
Wołangiewicz, M. (2017). How, if at All, should the Law of Trademarks Adapt to the Rise of Sensory Marketing? Wroclaw Review of Law, Administration & Economics, 7(2), 40–57. https://doi.org/10.1515/wrlae-2018-0016
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