Sustainability and Supply Chain Empowerment: The Lavazza Case

Abstract

Integrated and systemic Corporate Social Responsibility is placed at the heart of business, where concepts like social, environmental and economic sustainability need to become intrinsic characterizations of the business and the decision-making process, by adopting a multi-stakeholder perspective, within the redesign of strategic priorities. Accordingly, this change of mentality imposes redefinition of relationships with stakeholders, changes in the organizational structure, modifications of management responsibilities and, reconfiguration of roles. Lavazza SpA could be considered as a leading case, since every sustainable action is focused on business and its players.