The effect of computer self-efficacy and subjective norm on the perceived usefulness, perceived ease of use and behavioural intention to use technology

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Abstract

This study uses respondents of 500 people and has the objective to determine the effect of computer self-efficacy and subjective norms. Subjective Norms on usability perception, perceived use and intention to use data analysis technology using partial least square (PLS), and the process of data collection are done through a questionnaire. The results showed the computer's self-efficacy and subjective norms. Subjective Norms affect the perception of the Benefits and ease of use of technology. This study also explains the benefits that are gained and used to utilize in learning . In the study, it was found that each indicator had a positive and significant influence on other indicators. This was proven by the t-statistic value and the original value of each hypothesis being positive.

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Usman, O., Septianti, A., Susita, D., & Marsofiyati. (2021). The effect of computer self-efficacy and subjective norm on the perceived usefulness, perceived ease of use and behavioural intention to use technology. IBIMA Business Review, 2020. https://doi.org/10.5171/2020.753259

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